Flurry research says Amazon’s Kindle Fire overtook Samsung’s Galaxy Tabs in just a few short months
The chart above compares application sessions among all Android tablets before and after the holiday season. For January, Flurry uses month-to-date figures, at the time this report was written. Since Flurry was looking at proportions of use, estimating the remainder of January would not change percentages. For an easier visual comparison, they label Amazon Kindle Fire in orange and Samsung Galaxy Tab in blue. On the left, in November, they see that Samsung Galaxy Tab dominated application session usage on Android, with the Kindle Fire only having recently launched. At that time, the Samsung Galaxy Time was widely considered the only viable competition to the iPad, though a distant second. In January, after the holiday boom in devices and in apps, they see that strong adoption of Kindle Fire, combined with significant downloads driven from the Amazon App Store, resulted in a massive surge in session usage that just edges out the Galaxy Tab. Unrounded, Kindle Fire represents 35.7% of sessions and Galaxy Tab represents 35.6%. Remarkably, and from a standing start, the Kindle Fire overtook the Galaxy Tab in just a few short months. Total Android tablet sessions in January more than tripled over November, with Galaxy Tab sessions increasing by more than 50%. Overall, Android Tablets are growing aggressively as a category.
Amazon Uses Its “Fork” to Eat Samsung’s Lunch
So how can a late entrant like Amazon, with little-to-no hardware DNA, waltz in and knock off a consumer electronics juggernaut like Samsung, a company that also enjoyed strong growth in 2011? This is where Flurry believes things get interesting.
· Complet the content in this article: http://blog.flurry.com/bid/81151/Amazon-Lights-the-Android-World-on-Fire