Contest theme: BAG in TOWN

EASTPAK daily showcases world young designers who compete to win 6 places in Creative Factory. A great opportunity to see their product prototyped and produced for the collection 2013/14. Design a bag or a bag accessory or everything else related to a 24-hour Bag.

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A Bag for 24 Hours
Think of all the things you typically do over the course of 24 hours. Think of the places you go. Think of the things you take with you. Think of the bag you would want to carry them. Design it. And EASTPAK will make it for you.

Think, Design, Create
Bag in Town is a design competition that aims to encourage young creative minds to rethink the triangular relationship between a bag, its owner, and its environment. To rethink the relationship between aesthetics and function. Between container and contents. Because the bag has become an object that is as versatile, multifaceted and multifunctional as the people who use them and the cities in which they live, work and play.

Call to Action
If you are a creative or designer in the fields of fashion design or product development, we call on you to put your creative impulses to the test. To design a bag for the year 2013/14 that fulfills your vision of the ultimate solution for urban mobility and urban living. It could be any bag, a handbag, a school bag, a travel bag, a trolley, hold-all, duffel, suitcase, briefcase, pencil case,… It could be a bag for everyone everywhere. It could be a bag for just someone, somewhere.

Read rules before you submit your creative proposal >
The best designs will be published on this website and the winning submission put into production as part of the EASTPAK collection.
Carry your imagination further. With the support of EASTPAK and IED.

Submit //////////////

Mandatory:

Step 1. Click here to compile identifying entry card form online (compulsory)

Step 2. Submit your concept online (available after step one is done any time after login),

- Concept as described in the briefing, accompanied by a Title and Description

- The Candidate will submit from 1 to 5 images, pictures, scans  or drawings of the Concept. Digital images must be supplied in Jpeg 72dpi format with a minimum width of 600 pixel, optimized for the Web  (maximum 2Mb file size).

- The Candidate can submit a link to a video previously uploaded on ied.tv or Youtube.com or Vimeo.com, or an attachment in .doc .pdf .ppt or .keynote format (maximum 2Mb file size).

Jury Nominee  - Milan, 23 May 2012 //////////////

The jury will be formed by proffesionals from the fields of product design, marketing, teaching and art.

EASTPAK‘s juries names are: Mr. Toon Kympers: VP Product and Merchandising Eastpak,  Mr. Armando Guastella: Marketing Manager Eastpak Italy and  “NOMAD”: urban artist

IED‘s Juries names are:   Mr. Massimo Siena: IED Holding, Mrs. Astrid Daprà: Senior Consultant at Newton Management Innovation – Gruppo Sole 24 Ore and  Mr. Davide Fichera: Owner Fikera Studio

IED FACTORY LOCATIONS:

As defined in the Paragraph 7 of the Contest Regulations, the 3 Concepts which will obtain the most votes from the Creative Context Community and to the 3 Concepts chosen by the Panel will win the prize “Creative Factory IED”: a stage that will take place from 25 to 27 of September for in MADRID in the IED School and from 29 to 31 of October in VENICE in the IED School new location. For any other detail please directly refer to the Contest Regulations.

Regulations “Bag in Town” ///////////////////

Click here to discover how to apply!